Document Type : Research Paper
Authors
1
Ph.D. Student, Department of Physical Education, Shushtar Branch, Islamic Azad University, Shushtar, Iran
2
Assistant Professor, Department of Physical Education, Izeh Branch, Islamic Azad University, Izeh, Iran
3
Assistant Professor, Department of Physical Education, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran
10.22084/smms.2025.29425.3323
Abstract
The purpose of this research is to formulate the process of financial independence of professional private sports clubs, the use of hybrid research. Mixed research method is actually a combination of qualitative research method and quantitative research method. The statistical population included specialists and experts such as professors in the field of marketing management, sports management, sports marketing specialists, and managers and officials of private clubs. Sampling method was used as non-probability sampling, with targeted selection and maximum diversity or heterogeneity. The sample size in this study was equal to 15 people based on the theoretical saturation index. In the quantitative part, the statistical population was the customers of private clubs and postgraduate students of sports management, who were selected using the SPSS Sample Power software, and their number was equal to 360 people. The measurement tool in the qualitative phase of the open interview and was analyzed based on three stages of open, central and selective coding, and in the quantitative part, the research tool included a questionnaire extracted from the codes of the qualitative part, which was also analyzed with Smart PLS software. Based on the data analysis of 67 primary concepts, 12 main categories were identified. factors identified in current research include legal and legal factors, interaction with the media, creating a platform for attracting financial sponsors, developing sponsor attraction, improving laws for financial sponsors, granting facilities to financial sponsors, training specialist forces, business income, management factors, development strategies and the approach was economic.
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