Main Subjects = Marketing
The Effect of Athlete Social Responsibility on Fan Identity with the Mediating Role of Athlete Reputation, Fan Engagment and Athlete Brand Image

Articles in Press, Accepted Manuscript, Available Online from 20 November 2021

10.22084/smms.2021.25004.2943

Azita Rezai; saeed sadeghi boroujerdi; ABED MAHMOODIN


Effect of managerial and environmental factors on the marketing performance of the volleyball premier league

Articles in Press, Accepted Manuscript, Available Online from 04 April 2022

10.22084/smms.2022.24270.2865

کوهی آچاچلویی Kouhi; Mir Hassan Syeed Ameri; seyyed mohammad kashef


Designing a social media marketing revenue model for Iranian football clubs

Articles in Press, Accepted Manuscript, Available Online from 09 November 2022

10.22084/smms.2022.25968.3031

roghayeh aghaei; Saeed sadeghiboroujerdi; anahita malekmohammadi


Identifying institutional factors affecting the development of Iran's sports industry

Articles in Press, Accepted Manuscript, Available Online from 21 January 2023

10.22084/smms.2023.24911.2940

sepideh Normohammad; mostafa afshari; Zahra Peyman


Sharing economy in sports businesses

Volume 12, Issue 24, May 2023, Pages 13-28

10.22084/smms.2021.23696.2804

Zahra Shakarami; Meisam shafie; Abolfazl Khosravi; Ali Saberi


Conceptual Model Design of Sports Sponsorship in Iran

Volume 8, Issue 16, March 2019, Pages 1-11

10.22084/smms.2018.14464.2090

Rahim Khosromanesh; Mohammad Khabiri; Ebrahim Alidoust Ghahfarokhi; Ameneh Asadolahi


Sport for All Consumer Behavior Model

Volume 7, Issue 14, March 2018, Pages 29-41

10.22084/smms.2018.13908.2070

khatereh jamaat; gholamreza shabani bahar; Mahmood Goodarzi; Habib Honari


The impact of the athletes’ brand image on the fans loyalty

Volume 7, Issue 13, November 2017, Pages 53-67

10.22084/smms.2017.13712.2049

ABED MAHMOODIN; saeed sadeghi boroujerdi; sardar mohammadi


Sport Branding Model by Strategic Thinking approach in Iran

Volume 6, Issue 12, June 2017, Pages 43-56

10.22084/smms.2017.10702.1879

Vajiheh Javani; Mohammad ehsani; mojtaba amiri; hashem kozechian


Barriers of Competitiveness Products Internally At Comparison With Samples Foreign In the manufacturing sector in sports industry of iran

Volume 6, Issue 11, November 2016, Pages 73-83

10.22084/smms.2016.1613

Mohamad hosein Yosofie Zarandi; Esmaeil Sharifian; koroush ghahraman tabrizi


onsumer decision-making styles in Sport goods

Volume 5, Issue 10, February 2016, Pages 37-45


The role of media in attracting spectators of football team of Khorasan Razavi in Azadegan league

Volume 4, Issue 7, September 2014, Pages 55-65

Saeed Mortazavi; Mohsen Rajabzadeh; ali jafari; shahram abbasi