Scenario writing of electronic sports business in Iran

Document Type : Research Paper

Authors

1 Assistant Professor of Sports Management, Faculty of Sports Sciences, Urmia University, Urmia, Iran

2 PhD in Sports Management, Faculty of Physical Education and Sports Sciences, University of Tabriz, Tabriz, Iran

10.22084/smms.2022.26128.3053

Abstract

The e-sports in Iran as a business has the necessary potential for development and revenue generation. Therefore, for management and planning in this area, the use of new methods of futurology, especially scenarios are crucial. The present study combines documentary-survey methods in terms of applied purpose and method. The statistical population includes 13 experts and activists in computer games, business and sports management professors. The method of sampling was snow throat and the research instrument was interviews with experts and a questionnaire. The results of Mic-Mac software analysis showed that the variables of the customer relationship, cost structure, and channels have a high impact and effectiveness. The variables of key partners and the proposed values create high impact and low impact on the relationships between drivers and other indicators. The variables of key activities had less impact and effectiveness on average, and the variables of customer segments, revenue stream, and key resources had less impact on the system. The state of the e-sports business environment in Iran is somewhat unstable and the current conditions governing the business environment will change drastically in the near future.

Keywords

Main Subjects

References

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Contemporary Studies On Sport Management
Volume 14, Issue 27
September 2024
Pages 173-191

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