Identifying and analyzing the key drivers of the development of cultural diplomacy in Iranian championship sports using futures studies

Articles in Press

Document Type : Research Paper

Authors

1 PhD Student in Sports Management, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran

2 Assistant Professor, Department of Physical Education and Sports Sciences, Aliabad Katoul Branch, Islamic Azad University, Aliabad Katoul, Iran

3 Assistant professor, Department of Physical Education, Bandargazs Branch, Islamic Azad University, Bandargazs, Iran.

4 Assistant Professor, Department of Physical Education, Azadshahr Branch, Islamic Azad University, Azadshahr, Iran

10.22084/smms.2022.25171.2959

Abstract

The purpose of this study is to identify and analyze the key drivers of the development of cultural diplomacy in Iranian championship sports using futures studies. The type of research is applied and in terms of analytical-exploratory nature. 22 experts were used to extract the variables and 15 experts were used for cross-analysis. To analyze the data, the combined panel methods of Mikomek cross-effects were used. Findings showed that the development of cultural diplomacy in championship sports is unstable. Also, the 5 key drivers had the greatest direct impact on the development of cultural diplomacy in championship sports. Cultural in sports, investing in sports and having a cultural attitude towards sports instead of a political attitude in managers. The country's sports directors are advised to use the key drivers of cultural diplomacy to develop the country's championship sports.The country's sports directors are advised to use the key drivers of cultural diplomacy to develop the country's championship sports.

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Contemporary Studies On Sport Management

Articles in Press, Accepted Manuscript
Available Online from 09 November 2022

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