This study aimed to analyze the factors and consequences influencing the participation of famous athletes in the art industry. The research was applied in purpose and conducted using a structural equation modeling (SEM) approach. The participants consisted of experts and specialists in the fields of cinema and sociology, as well as university faculty members knowledgeable about cinema and sport. The study was carried out in September 2022, and 115 participants were selected through purposive sampling. Data were collected using a researcher-developed questionnaire designed based on expert interviews, theoretical foundations, and a review of previous studies. The face and content validity of the instrument were confirmed by experts, and its reliability was supported through Cronbach’s alpha and composite reliability. The collected data were analyzed using confirmatory factor analysis through the partial least squares method, utilizing SmartPLS software (version 3). The results indicated that the positive consequences of athletes’ participation include the development of sport-related cultural and social objectives, the advancement of sport–art goals, and economic growth in the art sector. However, the findings also revealed negative outcomes, such as a decline in the social capital of sport and a reduction in the popularity and credibility of art. Overall, the entry of famous athletes into the art industry may strengthen cultural and social development, enhance sport–art interaction, and contribute to economic prosperity in the artistic domain. Nevertheless, without sufficient artistic skills and preparation, this trend may negatively affect the quality of artistic productions and harm the social image of sport.