Model Designing of Sports Infrastructure Development Financing in Iran under Sanctions: The Blue Ocean Four-Steps Approach

Articles in Press

Document Type : Research Paper

Authors

1 Department of Sports management, Faculty of physical education, Isfahan University, Isfahan, Iran

2 Department of Movement Behavior and Sports Management, Faculty of Sports Sciences, Isfahan University, Isfahan, Iran

3 Department of Physical Education, Farhangian University, P.O. Box 14665-889, Tehran, Iran

10.22084/smms.2025.28546.3271

Abstract

This study aimed to design a financing model for developing sports infrastructure in Iran under international sanctions. The research employed a qualitative approach with an applied purpose. Data were collected through semi-structured interviews with sports club managers, sports federation heads, and faculty members in sports management and economics. The interviews continued until theoretical saturation was reached, and eventually, data from 16 interviews were analyzed. MAXQDA software was used for data coding.

The findings revealed that by adopting the four actions framework of Blue Ocean Strategy, 33 initial codes with a frequency of 293 were identified in four main categories: elimination (8 codes), reduction (5 codes), increase (16 codes), and creation (4 codes). Among these codes, the code related to "new strategies for generating real resources," which falls under the creation category, had the highest frequency and was of particular significance.

Given the extensive international sanctions, it can be concluded that the four actions framework of Blue Ocean Strategy has the potential to create new markets and more favorable economic conditions for financing sports infrastructure in Iran.

Keywords

Main Subjects

Contemporary Studies On Sport Management

Articles in Press, Accepted Manuscript
Available Online from 27 May 2025

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