Media identification factors on the development of the social activity of Member of selected national teams

Document Type : Research Paper

Authors

1 PhD student of sports management at Azad Damghan University

2 , Associate Professor of Physical Education and Sports Science, Damghan Branch, Islamic Azad University, Damghan, Iran

3 Physical Education, Sports Management, Assistant Professor, Damghan University, Faculty of Law

10.22084/smms.2024.27178.3172

Abstract

This research was done with qualitative way and with a survey approach (crosssectional), which in terms of purpose, was applied and in terms of Nature, was exploratory.

The population was composed of all experts in the field of social responsibility in sport,

in three academic, executive and sports groups. Access to subjects were selected in a

purposive sampling method, Interviewed with 12 people. These people included faculty

members in the social sciences (2 people), and sports management (5 people),

knowledgeable sport Managers (2 people) and Celebrity athletes (3 people). Data analysis

was done by open, axial and selective coding. From the analysis of qualitative data, 100

primary codes were obtained that were classified in 18 subsidiary categories. Finally, were

identified eight major categories of political, economic, legal, social, philanthropic,

environmental, MediaNews and educational Sports.Results can be used to complete the

theoretical foundations of social responsibility in sport. Also, recommended the relevant

organizations carry out the necessary measures to extend these responsibilities among

athletes, clubs and all relevant organizations

Keywords

Main Subjects