Analysis of organizational communication development strategies of the managers of the Ministry of Sports and Youth in order to improve the performance of employees

Shahkarami, Mahmod; Soleimani, Majid; Khaksari, Gholamreza; Afkhar, Adel

doi:10.22084/smms.2023.27128.3163

Analysis of organizational communication development strategies of the managers of the Ministry of Sports and Youth in order to improve the performance of employees

Document Type : Research Paper

Authors

Mahmod Shahkarami ¹

Majid Soleimani ²

Gholamreza Khaksari ³

Adel Afkhar ⁴

¹ PhD student, Sports Management, Islamic Azad University, Hamadan Branch, Hamadan, Iran

² Assistant Professor of Sports Management, Islamic Azad University, Malayer Branch, Hamadan, Iran

³ Assistant Professor of Sports Management, Hamadan Branch, Islamic Azad University, Hamadan, Iran

⁴ Department of Physical Education,Malayer Branch,Islamic Azad University,Malayer,Iran.

10.22084/smms.2023.27128.3163

Abstract

The present study was designed and conducted to analyze the organizational communication development strategies of the managers of the Ministry of Sports and Youth in order to improve staff performance. In terms of applied purpose, the present study was descriptive-survey in terms of data collection method and based on the research approach. The statistical population of the present study in the qualitative section included selected professors familiar with the professional competencies of managers and staff performance and some current and former selected managers of the Ministry of Sports and Youth. Also, the statistical population in the quantitative part of the research includes all employees of the Ministry of Sports and Youth (901 people). Of that population, 269 are estimated based on Morgan's table. The KMO test index measures the adequacy of sampling and a value of 0.77 was obtained for this test. The instruments of the present study included semi-structured interviews and a questionnaire (25 items and 2 main components in the form of Likert). Open, axial and selective coding was used to examine the data of the qualitative part and structural equation modeling method was used in the quantitative part. The whole process of analysis of the present research data was performed in SPSS software version 24 and Smart PLS version 2. The results of the present study showed that individual and organizational strategies are not strategies for developing organizational relationships of managers of the Ministry of Sports and Youth to improve staff performance (t value greater than 1.96).

Keywords

Organizational Communication

Organizational Performance

Ministry of Sports and Youth

Strategy

Subjects