Document Type : Research Paper
Authors
1
PhD Studentn, Deparment of Physical Education and Sports Sciences, Shushtar Branch, Islamic Azad University, Shushtar, Iran
2
Associate Professor, Department of Sports Management, Faculty of Physical Education and Sports Sciences, University of Isfahan, Isfahan, Iran
3
Assistant Professor, Department of Physical Education, Ahvaz Branch, Islamic Azad University, Ahvaz, Iran
4
Assistant Professor, Department of Physical Education and Sports Sciences, Shushtar Branch, Islamic Azad University, Shushtar, Iran
10.22084/smms.2023.26206.3061
Abstract
The present study was conducted with the aim of analyzing the role of media literacy and information-seeking behavior in the development of professional athletes' moral commitment with a combined approach. In terms of practical purpose, the present research was a combination of sequential exploratory type and survey collection method. The statistical community in the qualitative section includes university professors, coaches, referees, journalists, spectators and professional athletes; these people were selected for qualitative interviews in the research topic (14 interviews with 23 people and continued until theoretical saturation). The statistical population of the quantitative part includes experts in the field of media, press and also professional athletes. Among the 384 research samples, 362 correct questionnaires were analyzed. In order to analyze the data of the current research, coding was used in the qualitative part and structural equation method was used in the quantitative part. The research results showed that; Media literacy includes sources of information acquisition, criteria for media selection and media analysis, and information-seeking behavior, including retrieval, evaluation, organization, and exchange of information, and ethical commitment, including self-directed and other-directed. Considering the value of T-Value, which are all values greater than 2.58, therefore, at the level of 0.99, media literacy and information-seeking behavior have an effect on moral commitment. In this context, media literacy is considered as one of the most important phenomena of the information age in order to help the audience in increasing their level of information and awareness, gaining the necessary insight and knowledge to interpret messages.
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