Document Type : Research Paper
Authors
1
Assistant professor, University of Tehran
2
Master of Business Administration, Department of Management and Entrepreneurship, University of Kashan, Kashan, Iran.
10.22084/smms.2021.22762.2703
Abstract
Today, the sports industry is one of the most attractive and popular industries, which in recent years has led to the rapid growth of small and medium enterprises. Despite the importance of these companies in creating value and wealth creation, we are witnessing the failure of these businesses, especially in the early years of their formation. Therefore, the purpose of this study is to identify the factors affecting the success of sports small and medium-sized enterprises (SMEs) and to present a structural-interpretive model (ISM) of these factors. Interpretive structural modeling is a way to design a pattern of complex and multiple relationships between variables of a phenomenon. Therefore, first, by reviewing the research literature, 12 factors have been extracted: Finance, technology, legal structure, Porter's competitive force (competitors, partners, customers), supportive structure, product quality, human resources, marketing and customer orientation, business and strategic plan, training structure, management characteristics and market share. Then, using the opinion of experts and using the method of structural-interpretive modeling, the relationships between these factors are identified and its interactive model is developed. The structural-interpretive model of these factors indicates that the three factors of finance, legal structure and supportive structure are the key variables affecting the success of sports businesses and the cornerstone of the interactive model that has the most impact and least effectiveness. Finally, in order to accelerate the growth of success of sports medium-sized enterprises have been presented some suggestions.
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