Economic valuation of participation in sport and determination of people's willingness to pay (Demand for sports)

Document Type : Research Paper

Authors

1 Ph.D. Student of Sport Management Razi University, Kermanshah, Iran

2 Ph.D. Student of Sport Management, Faculty of Sport Sciences, Razi University, Kermanshah

3 Assistant Professor of Sport Management Razi University, Kermanshah, Iran

Abstract

The purpose of this study was to the economic valuation of participation in sport and determine the willingness of people to pay for their expenses (demand for sport). The required information Has been collected by completing the two-dimensional double, that Partly through electronic distribution and interviews online, and partly through distribution, in printed form and in the face of an audience of people with independent income. Finally, 369 questionnaires are based on statistical analysis. In this research, using the contingent valuation method and logit regression model, the willingness to pay for participation in sport and the factors affecting it have been studied and based on maximum likelihood estimation method parameters of the model are estimated coefficients. MAPLE and SHAZAM software have been used for statistical analysis of variables, mathematical calculations and estimation of logit model parameters. The findings of this study showed that the variables of the number of family members, marital status, age, and suggested price had a significant effect on the likelihood of willingness to pay for participation in sport and activity. But educational variables, monthly income of the family, gender, and significance of exercise were not significant. The average willingness to pay per person is 66899.5 Toman per month, as well as the annual value of participation in sport is 802794 Toman per person. Finally, to the sports development planners are recommended Use a variety of tools to increase participation in sports, including social marketing and micro-level competitions.

Keywords

References

- اشنفدر، مارک ج (1392). اقتصاد در ورزش. مترجم: سیدمحمدحسین رضوی، محسن بلوریان، چاپ اول، مؤسسه فرهنگی شمال پایدار، آمل.
- شایسته، کیوان؛ شیبانی، حسن (1394). «بررسی تأثیر کاهش قدرت خرید بر نحوه خرید و استفاده مواد شوینده و پاک‏کننده در میان مصرف‏کنندگان شهر تهران»، تحقیقات نوین بازاریابی، 5(3)، 121-142.
- کلاشی، مازیار؛ حسینی، سید عماد؛ رجایی، محمد هادی (1395). «اثر مخارج ورزشی دولت و خانوار بر تولید ناخالص داخلی در ایران»، مطالعات مدیریت ورزشی، 8 (38)، 82 - 165.
-  Anokye, NK; Pokhrel, S; Buxton. M; Fox-Rushby, J. (2012). The demand for sports and exercise: results from an illustrative survey. Eur J Health Econ, 13, 277–287.
-  Anokye, NK; Pokhrel, S; Fox-Rushby, J. (2014). Economic analysis of participation in physical activity in England: implications for health policy. International Journal of Behavioral Nutrition and Physical Activity, 11, 117.
-  Asafu-Adjaye, J., Tapsuwan, S. (2008). A contingent valuation study of scuba diving benefits: Case study in Mu Ko Similan Marine National Park, Thailand. Tourism Management, 29(2), 1122-1130.
-  Breuer C, Wicker P (2009) Decreasing sports activity with increasing age? Findings from a 20-year longitudinal and cohort sequence analysis. Res Q Exerc Sport, 80(1), 22–31.
-  Breuer, C. (2006). Sport participation in Deutschland _ ein demoo ¨konomisches Modell [Sports participation in Germany _ A demo-economic model]. Sport wissenschaft-The German Journal of Sport Science, 36(3), 292- 305.
-  Cawley, J. (2004). An economic framework for understanding physical activity and eating behaviours. Am. J. Prev. Med. 27(3S), 117–125.
-  Downward, P., Riordan, J. (2007). Social Interactions and the Demand for Sport: An Economic Analysis. Contemporary Economic Policy, 25(4), 518-537.
-  Farrell, L., & Shields, M. A. (2002). Investigating the economic and demographic determinants of sporting participation in England. Journal of the Royal Statistical Society (Series B), 165(2), 335- 348.
-  Hallmann, K; Breuer, C. (2014). The influence of socio-demographic indicators economic determinants and social recognition on sport participation in Germany. European Journal of Sport Science, 14(1), 324-331.
-  Haneman, N; (2007). Cost and Benefit analysis and the environment. Edward Publishing Limited.
-  Hinrichs T, Trampisch U, Burghaus I, Endres H, Klaaßen-Mielke R, Moschny A, Platen P. (2010). Correlates of sport participation among community-dwelling elderly people in Germany: a crosssectional study. European Rev Aging Phys Act. 7(2), 105–115.
-  Hovemann G, Wicker P. (2009) Determinants of sport participation in the European Union. European J Sport Soc, 6(1), 49–57.
-  Humphreys, B. R., & Ruseski, J. E. (2009). The economics of participation and time spent in physical activity (Working paper 2009- 09). Edmonton: University of Alberta, Department of Economics, Institute for Public Economics.
-  Humphreys, BR; Ruseski, JE. (2006). Economic Determinants of Participation in Physical Activity and Sport. Working Paper Series, 06-13, 1-25.
-  Klein T (2009) Determinanten der Sportaktivität und der Sportart im Lebenslauf. Kölner Zeitschrift für Soziologie und Sozialpsychologie, 61(1), 1–32.
-  Lee, C. K., & Han, S. Y. (2002). Estimating the use and preservation values of national parks’ tourism resources using a contingent valuation method. Tourism Management, 23(5), 531- 540.
-  Lera-López, F; Rapún-Gárate, M. (2007). The Demand for Sport: Sport Consumption and Participation Models. Journal of Sport Management, 21, 103-122.
-  Pawlowski, T; Breuer, C. (2011). The Demand for Sports and Recreational Services: Empirical Evidence from Germany, European Sport Management Quarterly, 11(1), 5-34.
-  Strawinski, P. (2010). Economic determinant of sport participation in Poland. Rivista Di, Doritto Ed Economia Dello Sport. 51(3), 55-76.
-  Sturm, R. (2004). The economics of physical activity: societal trends and rationales for intervention. Am. J. Prev. Med. 27(3S), 126-135.
Contemporary Studies On Sport Management
Volume 9, Issue 17 - Serial Number 17
December 2019
Pages 95-107

Files

Share

How to cite

Statistics