Influence of the dimensions of sport stadium atmosphere on Behavioral intention of Football spectators with mediation role of Satisfaction

Document Type : Research Paper

Authors

1 Ph.D student sport management University of Kurdistan. Sanandaj. Iran

2 Per. Sport management, University of Kurdistan

3 B.A, physical education and port science, University of Kurdistan

4 M.A, Sport Marketing management. University of Kurdistan

Abstract

Investigating the influence of dimensions of sport stadium atmosphere on Behavioral intention of Football spectators with mediation role of Satisfaction. The research method was of structural equation model (SEM) and 384 spectators of the Tehran derby was selected as a study sample. Measurement scales in this study included the stadium atmosphere, Satisfaction, and Behavioral intention questionnaires of Chen et al(2013).The validity and accuracy of the questionnaire confirmed by the experienced experts in the field and their reliability confimed by Cronbach’s alpha test. In order to test the research hypothesis SEM were applied. The results from the research showed that Satisfaction of spectators and future fans mediate the influence of dimensions of sport stadium atmosphere on their behavioral intention. From the dimensions of sport stadium atmosphere, team performance, Facility. Electronic device, Professional staff, Team competition, Entertainment, Spectator passion, Spectators behavior, Cheering groups, and Team traditions has the most direct influence of on the spectators satisfaction and also has an indirect influence on their on their Behavioral intention. Sport stadium managers by creating a positive atmosphere in stadiums and increasing the participation experience and satisfaction of spectators, by developing and managing the dimensions of stadium atmosphere particularly, suitable facilities and stadium equipment met the spectator’s satisfaction and consequently their behavior intentions.

Keywords

References

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